April Marshall

• Serve as the senior front-end developer specializing in WordPress for the .Com site as well as landing pages utilizing HTML, CSS, JavaScript, and WordPress
• Designed all UX using Figma
• Manage brand imagery and all in-house photography as photographer and editor/art director
• Write/Direct/Produce/Edit all videos for the .Com website as well as social media and apps
• Performed a company-wide rebranding
• Used Google analytics to monitor performance of initiatives

Providing my services to clients through dedicated service as a consultant. I find solutions for clients that are affordable, agile, and practical. I provide a variety of services including web design and development, UI/UX design, copy writing and content creation, digital and print design, photo retouching, HTML email campaigns, PPC and SEO, social media marketing, and general IT support.

• Designed the UX for the “Digital Lounge”, Sprint’s first app/online content store
• Created launch assets for over 30 different mobile devices for Sprint/Nextel
• Utilized Lucky Orange, A/B Testing, and other user testing/research tools
• Recovered and repaired a WordPress website for a major insurance company, eliminating downtime and data compromise
• Established CRM marketing campaigns and automation for clients using Salesforce and Salesforce Marketing Cloud
• Redesigned and built Hallmark’s first fully responsive, “mobile first” web interface for their ecommerce site
• Created an entirely new user interface and improved workflow for Hallmark.com brand managers
• Monitored analytics to gauge marketing campaign effectiveness
• Designed videos, motion graphics, and assets for a renewable resources campaign that grew the client’s organic traffic by 63%
• Designed and built a new website for Kansas.gov that saw its national portal ranking grow from 43rd to 7th in the nation
• Grew Kansas’ e-file registration by 22%
• Technology leveraged includes HTML, CSS, JavaScript, WordPress, TeamSite, Figma, Sketch, Litmus, Trello, Lucky Orange, and the Adobe Creative Suite
• Clients have included Hallmark, Sprint, H&R Block, the state of Kansas, Phenix Label, Stanford’s Comedy Club, April Macie, Harrah’s, Top Golf, Green Lantern Car Wash, AMC Theaters, The Screenland, and Briarcliff

Art Director

I strived to bring awareness and engagement to the Hill’s pet food brand through digital channels.

• Design and development of HTML emails for CRM campaigns, using Litmus and Salesforce Marketing Cloud (SFMC)
• Utilized Salesforce Marketing Cloud for CRM Management and data collection
• Worked with marketing and sales to collaborate on lead generation for Hill’s Pet ecommerce experience
• Creation of landing pages for data collection utilizing Webflow, InVision, and Salesforce Marketing Cloud (SFMC)
• Implemented marketing automation and funnels using Salesforce Marketing Cloud
• Introduced higher standards of accessibility and WCAG standards
• Grew results for NBC/Hill’s Pet “Clear the Shelter” event seeing a growth in pet adoptions and increase in data capture
• Grew email engagement by 20% within first 3 months
• Utilized HTML, CSS, JavaScript, AEM (Adobe Experience Manager), Figma, WebFlow, Miro, XD, Sketch, InDesign, Photoshop, Illustrator, After Effects, and InVision

UX Designer

Concept and design experiences for our partners so that their users can better engage and have a superior experience with their brand

• Worked with clients like T-Mobile, United Rentals, Intel, Nabisco, Zyrtec, and Allegra
• UX Design for fully realized visual concepts for websites, landing pages, emails, and native mobile apps such as the T-Mobile native mobile app redesign
• Ensure accessibility for all users including thought towards screen readers, text browsers, and industry contrast standards
• Utilized tools such as Adobe Photoshop and XD, Figma, Zeplin, InVision, Miro, Sketch, and Adobe After Effects

• Design of original themes for WordPress Projects
• Utilized Salesforce for CRM management and job tracking
• Ongoing management of client sites via updates, marketing campaigns, landing pages, and monitoring analytics
• Development of custom WordPress plugins and functions
• Creation of security standards for all websites
• Recovery and repair of compromised sites
• Introduced and oversaw Agile methodology
• Lead marketing and sales campaigns for clients
• Meeting with customers for sales, training, and follow-up
• Technology leveraged includes HTML, CSS, JavaScript, WordPress, TeamSite, Figma, Sketch, Litmus, and the Adobe Creative Suite

• Management of 30-40 WordPress-powered websites
• Developed custom WordPress plugins for site needs
• Creation of security standards for all websites
• Utilized Lucky Orange, A/B Testing, and other user testing/research tools
• Recovery and repair of compromised sites
• Monitoring of analytics to determine site performance
• Designed and outlined an online agile-workflow guide
• Ensuring retention of 4 top revenue generating websites
• Technology leveraged includes HTML, CSS, JavaScript, WordPress, TeamSite, Figma, Sketch, Trello, Litmus, and the Adobe Creative Suite

• Grew lead generation by 37% via email marketing campaigns
• Utilized Salesforce and Litmus to design and build emails
• UX Design for .Com as well as emails, landing pages, and web apps
• Developed email campaigns and automation with Salesforce
• Created college recruitment programs for sales team members
• Developed training material for agents and in-house staff
• Worked directly with partners to ensure branding alignment
• Technology leveraged includes HTML, CSS, JavaScript, WordPress, TeamSite, Litmus, Sketch, Litmus, and the Adobe Creative Suite

• Act as an assistant to the regional chair, overseeing DEI activations in the Kansas City offices
• Be a point of contact for the employee volunteer ERGs/Fearless Champions
• Encourage employee hand raising and generally spreading the word of the work that VMLY&R is doing in the DEI space

I served as a committee member for the St. Patrick's Day parade in Kansas City, currently the 2nd largest St Paddy's day parade in the United States.

Every year, in addition to actually putting on the parade, we work with many charities and non-profits in the KC area to assist with food and monetary donations for organizations such as Harvesters and City Missions.

Two of our larger events are our food drive for Harvesters and our charity golf tournament.

A donation drive that I founded to benefit the Great Plains SPCA and run each holiday season.

I regularly donate my time at the Harvester’s central processing facility to sort donations made to them.