As senior web developer, I played a key role in designing and developing Haled.com, a site that at the time was focused on e-commerce, and served as the informational hub for the company. It has since been slightly retooled as the business focus shifted away from e-commerce. My work focused on ensuring a seamless, engaging, and functional user experience.

• Technical Development: Built and optimized the site using WordPress, HTML/CSS, JavaScript, jQuery, Underscore, and PHP.
• UI/UX Design: Focused on clean, accessible, and mobile-responsive design for optimal usability.
• Features/Plugins: e-commerce via WooCommerce, Elementor, Hubspot, Google Tag Manager, and more
• Collaboration & Strategy: Worked closely with dev ops, marketing, management, and other stakeholders to align the website with business and user needs.

This project allowed me to bring together design, functionality, and performance to create a site that streamlined the purchase process, as well as providing an informational primer to the services offered (at the time).